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The New Olympus Photo Brand

Defy the moment

27th October 2021

Birth of the OM SYSTEM

There it is, today on the 27th of October 2021 the new Olympus photo brand for the future is called “OM SYSTEM”.

It is a special day for them as it is for me, because I am a part of this amazing launch video. I am so proud and honored to be part of this fantastic video and start of the new brand. I would like to take this opportunity again to thank everyone that has been involved!

Arigato Gozaimashita, Thank you, Kiitos!

OM SYSTEM Brand Statement

“Break Free”

Time does not stand still.

It does not take excuses or do repeats. The sun won’t ask for your permission to set, a smile comes and goes, and a Falcon won’t wait for your go-ahead to take flight.
When a moment comes, one that makes you feel, you should be ready to capture it. Those moments of beauty are meant to be shared, feelings to be remembered, and images intended to be captured.

We are passionate about providing creators with the tools necessary to fight time, outsmart the odds, and break free to go on your adventures, sunshine, rain, or snow. We build uniquely compact and dependable imaging systems with creator-centric innovations that allow you always to be ready to capture those once-in-a-lifetime moments.

Make it last forever.

Defy the moment, with OM SYSTEM.

OM SYSTEM for the creators

On the right way

During the last months I felt that everything goes into the right direction and I was getting a good feeling about what is coming in the future. They will focus on that what they are strong in. Producing high quality and small cameras no matter what you are facing and bringing new innovations to the photo market.

So for me as a wildlife photographer, it still is the perfect system and I am glad to do my work with that.

A new camera

Right now, they did not announce a new camera but they are working on one. So, for all of you, that has been scared if it will continue. I can say now “yes it will”. I know that some of expected a new camera, but they never said something about that. For me, I am not disappointed. I am happy to know that it will continue and more powerful than before.

I am pretty sure, that the new camera will be amazing and it the will set new standards in photography.